From The Editor, thoughts, synopsis, etc:
The first of its kind, a dogumentary, Ruby The Dogumentary is a movie that just may be about a new genre being born, not along the lines of a traditional "man's best friend" story or even from that of being from "a dog's eye view," so to speak, but an altogether new way of doing a film that might be better described as video sculpture than anything else, wherein the story as it came to be was not necessarily present in the raw footage itself, but was revealed, the true nature of the stone, if you will, during the editing process, something that is only possible in today's world of nonlinear digital platforms. Truly, an experiment in filmmaking.
Journey into the life of Magic Marc and his very special Doberman, Ruby, who saves him from something or teaches him something, but we are not sure what it is he needs to learn. Could it be himself? A relationship? The Apple Store? Find out what Magic Marc needs to know and that only Ruby seems to know it! What role does a dog play in the life of its owner? How is that role changing or evolving and shaping human society in ways unforeseen, ways which will be a surprise to all when finally realized? Could it be something more than comfort, care, and companionship? Do we own our dogs or do they own us? Will fossilized poopie pouches survive in the geological record?
Beware of Dog has been the ubiquitous warning sign of our times. But as technology marches on replacing much of what came before with a distinctly nonhuman component -- although the machines were meant to serve us, we were told; its marketing "m.o." -- it would seem that the void created by such activity, the spiritual emptiness felt when hundreds of eyes are focused on a handheld screen rather than interacting with the nonvirtual environment that still exists all around... The saying is that nature abhors a vacuum. If this be true, what will come to fill it now? If other current trends bear a related impact, such as that of the financially (and spiritually) bankrupt church, or the ever-increasing demand of the wage slave to conform to corporate structure, it would seem then that an innocent play on words, such as that of a prankster schoolboy, Beware of God, has more meaning than ever.